Honda e Prototype EV at the "Honda experience – Casa Connessa Tortona" | Milan Design Week

A look back at a great design environment created by Avantgarde London for Honda and their new EV prototype showcase at Milan Design Week. My role; Win the creative pitch, develop the content stories, design direct the spaces.

Introducing the new Honda e prototype to a design savvy crowd at Milan Design Week, the Avantgarde team set to create an interior design concept engagement that emphasised seamless and sustainable urban living.

'Japandi' style furniture and a contemporary gallery experience of urban scenes by Milanese photographers brought different stories to life.

An energy tree design uniquely created the most striking element for visitors. with its birch branches capped with electric-blue lights to envelope the room and connect to the EV story.