MOBILE WORLD CONGRESS BRAND EXPERIENCE
Android campaign creative, content development, experiential activity and content creation for multiple Mobile World Congress activations.
During 5 years of assisting the creative direction, the project involved pitch winning proposals for exhibition design and build, interior design, storytelling graphics, bespoke demo displays, physical and digital media interactives to extend the brand presence and reach in new and exciting ways.
Design highlights included giant Android robot installations, a Sushi-style device bar display, a Googley slide experience on the double-deck stand, and an evolving set of meeting spaces that moved away from the traditional exhibition spaces. The multi award-winning results now continue with pop-up experiences located between the main exhibition halls.
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Check out the original Android MWC stand sizzle reel...