Launch Campaign
ROLLS-ROYCE CONCEPT CAR WORLDWIDE LAUNCH
The launch events for Rolls-Royce of 200EX, the experimental forerunner to Ghost, comprised of a worldwide tour of the prototype model. My role assisted the creative direction as part of the pitch-winning team assembled at GPJ London, from the RFP presentation design direction to delivering the event creative production.
200EX was a new Rolls-Royce model with EX denoting experimental, a continuation of the Rolls-Royce tradition of creating experimental testbeds for engines and other innovative technology.
The 7 city tour was designed to nurture a select global audience, with a reveal by the designers and engineers trying out their ideas to inspire the production vehicle.
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Following the overwhelmingly positive reaction to 200EX during its travels, very few changes were made in the transition to the production Ghost – a tribute to the remarkable achievements of Ian Cameron’s and Helmut Riedl’s design and engineering teams.
Link to launch promo film featuring the Spirit of Ecstasy...