Launch Campaign
ROLLS-ROYCE CONCEPT CAR WORLDWIDE LAUNCH
The launch events for Rolls-Royce of 200EX, the experimental forerunner to Ghost, comprised of a worldwide tour of the prototype model. My role assisted the creative direction as part of the pitch-winning team assembled at GPJ London, from the RFP presentation design direction to delivering the event creative production.
200EX was a new Rolls-Royce model with EX denoting experimental, a continuation of the Rolls-Royce tradition of creating experimental testbeds for engines and other innovative technology.
The 7 city tour was designed to nurture a select global audience, with a reveal by the designers and engineers trying out their ideas to inspire the production vehicle.
Following the overwhelmingly positive reaction to 200EX during its travels, very few changes were made in the transition to the production Ghost – a tribute to the remarkable achievements of Ian Cameron’s and Helmut Riedl’s design and engineering teams.
Link to launch promo film featuring the Spirit of Ecstasy...